MAGIC CHRISTMAS MOVIE EXPERIENCE
Entertainment 51 Produced Event
Following the success of Love Actually Live over the Christmas of 2017, U+I plc, owners of The Mayfield Depot in Central Manchester, were keen on establishing an exciting new Christmas event for the region, with a view to driving footfall, supporting the local community & raising awareness of the venue as a leading events destination.
As property developers & investors focused on regenerating overlooked & underestimated urban places, U+I commissioned Entertainment 51 to produce a month-long event in 2018.
Following consultation, our team created, developed, produced, & managed the Magical Christmas Movie Experience.
Following entry via our enchanted, Narnia inspired winter forest, guests were welcomed by our Christmas elves and Santa whilst our Choir set the scene with Christmas Carol performances. As event organisers and operators Entertainment 51 managed all aspects of the production including set design, operation of the 3 event bars and large indoor food court; marketing & promotion, safety, sound & lighting, staffing, security, licensing, and construction of our 400-seater indoor cinema showing a range of festive movies enhanced with live performers.
The event was a huge success with rave reviews from attendees.
Following further development, the Mayfield Depot is now established as a leading events destination within the North West hosting regular music events, festivals & a permanent street food market.